Solving Problems
Using Ideas that began to create an image or an idea that brought together the consistent behaviors of this team's brand showed the true nature that made everything work in a timely, efficient, and consistent manner. This brought attention to what the Brand Identity was about. These images show the Identity of what made the brand come together from the very first stages.
Style Guide Cues
Intriguing Style Guide
Mood Board
This mood board gives clarity on what the design look and feel will look like. There is a sense of how everything comes together. All the principles and elements will move in a comfortable direction from this point.
VISION BOARD
The vision board stood out because there is a particular role in how the brand attributes play a role in being expressed visually. Professor Don explains there can be many ways to integrate different brand attributes, and utilizing at least 3 is a great way to use them. (Larson, FullSail University). This can help to decide what principles and elements will be used. The typography and body copy use Brand messaging, how to communicate what the message is. The voice and tone give a narration of the Brand.
Brand Message
Details on A Brand for the Team.
The design message communicating the brand of the Las Vegas enforcers has persuasion standing out among its competitors. There is enthusiasm for the team players to emerge with their organizational skills built upon a new team that will show how they come to bring the love of a game of hockey to their franchise club. With a new team and facing challenges, they want to become vivid, enthralling, captivating, alluring, excited, energetic, motivated, impactful, and full of character. Their motto is to compete and win challenges that are faced with uncertainty. Being aggressive and showing stability gives this hockey team certain benefits for this Brand to have their qualities, all coming together in an enthusiasm and passion to play the game of hockey.
The shapes of squares and rectangles are the most common shapes that are used for graphic design, these shapes are the most common in design layouts giving a sense that these shapes share a sense of safety and show they are reliable and have security (Glavory Design, 2020). The triangle is a solid structure, is symbolic, is self-reliant, gives sense, has an attraction to qualities, and shows that there is a hierarchy going on in its structure. The design of a hockey stick protruding out of the pattern shows there is a hierarchy of patterns. It is symbolic showing that it’s an organization of patterns and there are positive meanings that it shares. The rectangular shapes show there are organizational patterns with a hockey stick that protrudes out of a rectangle to share symbolism. The triangular shape is associated with the context of stability and poses energy and power, it is dynamic and shares what it’s meant for the purpose and qualities of maintaining the purpose, and it represents the triangle shape as having qualities of progression, direction, purpose, self-discovery, revelation, action, aggression, and is steady with strength (The meaning of shapes, 2016). These qualities are meant to be in the qualities to represent their brand.
BRAND PERSONALITY
ORGANIZATIONAL STABILITY
Finding the groups of the target market audience came together in collaboration of refinements to be directed and guided for what the team's organization Brand believes and wants to accomplish.
This brings out fundamentals that help achieve what this Brand Team suggests to offer and is associated with. The values help serve the client's needs and how to direct and guide them through bringing everything together that is shaped by the brand, what it offers, and what the clients hold to be associated with this brand.
It is with the team strategy to compete in a hard effort to be a competitor, a diverger, strategist, and meet up to conquer their agility on their team's brand unique grueling attention. They are not the
weak-hearted, or unwilling team that might make a break. Their team is to put aside their mistakes that are meaningless to some, but great for them to experience and roar with the game of Hockey. This is a quest and a mindful journey to give the Las Vegas Enforcers their hard-core competitiveness.
SOLVING PROBLEMS
Client Associations
Bringing the brand together visually tells a story, and it appeals to the audience's behavior of what the brand is consistent with. 'The importance of finding the client's solutions is keeping up with the client's needs and finding out what the client's associations are." Being aware of changes that come from the clients, sharing values that they intend to share with the design, and being able to figure out if a client will set their expectations on how their expectations are met with different trends, then they will become more familiar with (furze, 2024) This gives better ideas of the steps to let the client know more aware of what type of design they are looking to invest their time with.
VOICE AND TONE
Typography
The typography used was Stencil Lust, Eras Medium, and Zipline, which were used to show the ideas in forms starting with sketching. Here, the typographic chart's upper position shows the use of typography. Forms that give a meaning for clarity and meaning that were used to determine the typographic decisions made, were better because choosing how that message was intended for the purpose.
The change that took place with the typography was using a different set of typefaces, and fonts. The new typeface used was Marker Felt Script which was chosen for the heading and the subheadings. Then the body copy was still used as a zipline, to give the direction a sense of look and feel.
