As a leader in the hockey equipment industry, A Hockey Brand is dedicated to providing our customers with top-quality products and exceptional customer service. Our brand represents the toughness and determination needed to succeed in this sport, and our products reflect that. We are proud to help players at every level achieve their goals and perform their best on the ice. Contact us to learn more about our products and services.
BRAND LOGO
RESEARCH
Brand Story
The brand, of the Las Vegas Enforcers is competitive, showing how they will adapt to their inquisitive surroundings to play with their inspirational agility, to show the best game of hockey they're up to playing against. The team's success depends on the organization of this hockey franchise club to hold a growing trend, with their abilities to come together and adapt from a cultivation every year they play. The desires of this team hold together to accomplish winning championships by showing the fans of this hockey organization their team's values, and to become a part of the Las Vegas Enforcer's success.
Engaging Team Influence
“Through Abraham Maslow's famous hierarchy of needs do we know that people don’t migrate to the fulfillment of higher needs until their more immediate ones are met” (Kuehlwein, 2016). We become persisted by chronology when amused by a brand relying on the socioeconomic reality involved with the psychosocial context. The brand of this team is influenced to recognize that they can uphold their playfulness to be a part of their brand. It's their willingness to be a part of the ECHL league that transpires them.
Guideline
The Brand Las Vegas Enforcers support their endeavors and their team's enthusiasm with their Love of the Game of Hockey. They share their contributions with their guidelines and want to enhance their efforts with their priorities of what they stand for and believe in. There is Leadership, Honor, Loyalty, Love of the Game, and learning from experience. This is how the Las Vegas enforcers are equipped for their true core values, and the ongoing entertainment that they present to their fans, and the ECHL Hockey Organization. Their customers are their priority and they are organizationally ready and eager to play in this league.
Customer Loyalty
Allowing a brand to be successful can create an atmosphere where the client and organization have a relationship. In a relationship, it is the client or audience that is based on what a brand's identity and vision are about. A study, which is found in companies, goals are important to a client because the brand creates something important and valuable, also it can be perceived with the right attributes, and finally, a brand gains the right information based on consumer needs, and this information will make a customer loyal (Dimitrakieva & Vaptsarov, 2015). This is significant for consumer relationships. The brand of this Hockey Team is optimistic to verge in a selective franchise, ECHL Club for lookers, people to select in their higher prospects, and this can make a monumental success for how they can come to their endeavors.
Grow Your Vision
Empower Growth
Brand Persona
Some certain reasons and guidelines bring the format together with the brand of The Las Vegas Enforcers. The brand's attributes came along with the direction of the brand outcome. Putting the brand in order helped to find the right solutions that made the brand stand out. Giving the client what they want to deliver makes their brand stand out.
In defining the audience's needs there are expectations from both the consumer and the audience. An audience's behavior towards this shows the characteristics of a brand (Finkle, (2019). Finding that the consumers and the team brand are focused on standing with this brand, gives the clientele of their qualities, and there are the brand choices that bring the team to a unique position.
VOICE AND TONE
The brand stands together with their team's positivity and their influential team as a guideline to become thriving in their successes.
It displays the look and feel of the brand with the brand's personality and the brand's voice and tone. There is consistency with the images and text hierarchy with the images. There are complimenting background colors and some images give a look and feel that belong together in unison while other images show their true meaning. The style guide pages are organized from top to bottom and left to right, making it very nice and easy to read. This serves the purpose of informing the audience.
Proposition Statement
This is HOW EVERYTHING
CAME TOGETHER
From the very start of the design, I used the brand's logo to shape the brand. The colors that were used were put together in a harmonious relation aspect. Catching the attention of the audience, some colors show how the look and feel came together. The colors used on the backgrounds of the design share a contrast to depict what the character state of the design is about. The colors of the background show the team's colors that are used for their brand. The gray is a natural color, and it worked well with the Design Playbook because the color shares the mood of the Brand. The Campaign is to share the defining message across a visual identity. From a point of view of the audience’s behavior towards a brand, some circumstances will allow them to view a brand for what it is worth (Varunkelaiya, 2019). The Brand strengths and goals are pursued through their likelihood to show how this can be a truly defining prospect, even to competitiveness from other teams and concerns for their campaigns. There is the assortment that truly puts things together and how it is developed with the intuition of capabilities. This item is a brand to carry forward from their team that they are all on the same unique proposition. This team can hold together with what they can depend on.
Using Visual Hierarchy
This unique brand has attributes that come from demographics and are age, gender, personality, values, education, formality, industry, relationship, and emotional disposition. Together this serves as a purpose that engages the audience towards what they want and finding objectives that suit their needs. Having a Visual Hierarchy helps to navigate, how this message and the purpose will come across their Brands unique proposition. The Brands message is intended to share the qualities that make up this Brand.
Design PLaybook
References
Svetlana, D. (2014). An Approach for Forming the Brand Communication Strategy. https://econpapers.repec.org/RePEc:cmc:annals:v:22:y:2014:i:2:p:139-144
What is Visual Hierarchy? (2024, February 11). The Interaction Design Foundation. https://www.interaction-design.org/literature/topics/visual-hierarchy/
Kuehlwein, J. (2024). How to Identify Your Target Market and Expand It Over Time. How to Identify Your Target Market and Expand It Over Time. Retrieved March 21, 2024, from https://tweakyourbiz.com/posts/target-market-expand
How to Identify Your Target Market and Expand It Over Time. (2024). How to Identify Your Target Market and Expand It Over Time. Retrieved March 21, 2024, from https://tweakyourbiz.com/posts/target-market-expand